Spring/Summer 2025 Beauty Trends: From No-Makeup Looks to Twisted Updos

The Spring/Summer 2025 season embraced a raw, authentic beauty, exemplified by the rise of the no-makeup look. This trend, however, was not about mimicking a bare-faced appearance but celebrating true, unfiltered beauty. At Collina Strada, Dick Page, using products from the celebrated skincare brand Dieux, masterfully crafted a look that epitomized natural beauty. Similarly, at Brandon Maxwell, Diane Kendal utilized Merit skincare as a base, complementing the minimalist collection with a fresh, effortless look.

Continuing the trend from last spring’s ribbon craze, Spring/Summer 2025 focused on adding subtle decorative elements to updos. These embellishments didn’t need to be extravagant hair accessories. At Khaite, custom-made gold clips adorned hairstyles, while Off-White’s Jawara elevated the classic ponytail by wrapping it with a cord, creating a modern, edgy look.

Sophisticated twisted updos dominated the runways at Laquan Smith and Wiederhoeft. While replicating these intricate styles at home might seem challenging, a touch of classic French pins, as showcased by Deborah Pagani and The Hair Edit, can simplify the process. After prepping the hair with products like dry shampoo, simply twist and secure with pins for a polished, effortless finish.

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