Sri Lanka is making bold moves to revitalize its struggling tourism sector. The country has reintroduced its online visa application platform, a significant step following the suspension of a controversial outsourcing deal with VFS Global, an India-based consortium. This decision, announced by Sri Lanka’s newly elected President Anura Kumara Dissanayake, is part of a broader strategy to streamline tourist entry and stimulate the nation’s economy.
The outsourcing agreement, which was previously halted due to transparency concerns, was under scrutiny for its potential to generate up to $2.75 billion over 16 years. Sri Lanka’s Supreme Court intervened, ordering a return to the original online visa platform. Now, tourists can apply for visas without the previously imposed $25 fee, a move welcomed by industry experts.
Beyond the reintroduction of the online visa system, the government has launched a visa-free initiative for citizens of 35 countries, including India, effective October 1. This six-month program aims to attract a surge in tourist arrivals to the island nation. The 35 countries included in the proposal are Australia, Austria, Bahrain, Belarus, Belgium, Canada, China, Czech Republic, Denmark, France, Germany, India, Indonesia, Iran, Israel, Italy, Japan, Kazakhstan, Malaysia, Nepal, the Netherlands, New Zealand, Oman, Poland, Qatar, Russia, Saudi Arabia, South Korea, Spain, Sweden, Switzerland, Thailand, the United Arab Emirates, the United Kingdom, and the United States.
Tourism Ministry advisor Harin Fernando emphasized that these efforts aim to highlight Sri Lanka’s stunning landscapes, rich cultural heritage, and pristine beaches to a broader global audience. Sri Lanka has already made notable progress in attracting international tourists, welcoming 1,487,303 visitors in 2023, a remarkable 106.6% growth. August 2024 alone saw 164,609 tourists visit, compared to 136,405 in August 2023, highlighting the country’s positive momentum.
With these reforms, Sri Lanka is positioning itself as a tourist-friendly destination, committed to making travel more accessible and appealing to international visitors while addressing previous concerns around the visa application process.
Discover Sri Lanka’s Enchanting Gems
Sri Lanka, often called the Pearl of the Indian Ocean, is a captivating island nation brimming with rich history, stunning landscapes, and vibrant culture. Whether you’re a history buff, a beach lover, or an adventure seeker, Sri Lanka offers something for everyone. Let this guide unveil some of the must-visit cities and attractions that will make your trip unforgettable.
Colombo: A Vibrant Metropolis
Colombo, the bustling capital, is often the first stop for travelers arriving in Sri Lanka. This vibrant city, where modern meets tradition, offers a unique blend of colonial-era buildings, luxury shopping, and bustling markets.
Kandy: Cultural Heritage and Stunning Landscapes
Nestled among lush hills, Kandy is renowned for its rich culture and breathtaking landscapes. The city is home to one of the country’s most revered sites, the Temple of the Sacred Tooth Relic, which houses a tooth of the Buddha.
Galle: A Dutch Colonial Gem
Galle, a beautiful coastal city in the south, is famous for its well-preserved Dutch colonial architecture. The Galle Fort, a UNESCO World Heritage site, is the city’s highlight, offering a glimpse into its past as a key port under Portuguese and Dutch rule.
Sigiriya: A Fortress of Ancient Majesty
For history or adventure enthusiasts, Sigiriya is a must-visit. The Sigiriya Rock Fortress, also known as Lion Rock, is one of Sri Lanka’s most iconic landmarks and a UNESCO World Heritage site. Perched atop a massive rock, the fortress offers breathtaking panoramic views and a deep dive into the country’s ancient history.
Ella: Natural Beauty and Adventure
A small town with big natural beauty, Ella is nestled in Sri Lanka’s central highlands and offers picturesque landscapes, tea plantations, and hiking trails. It’s the perfect destination for those seeking relaxation or outdoor adventures.
Jaffna: Northern Charm and Culinary Delights
For a glimpse into Sri Lanka’s northern culture, head to Jaffna. This city, rich in Tamil culture, offers unique temples, stunning beaches, and a distinct culinary experience compared to the rest of the island.
