SriLankan Airlines has taken a unique approach to onboard safety demonstrations with the launch of a brand-new safety video showcasing the captivating beauty of Sri Lanka. The airline aims to capture the attention of travelers by blending essential safety information with the island’s mesmerizing landscapes, creating a cinematic experience that is both informative and visually stunning.
The new video replaces a decade-old version and offers a fresh perspective on Sri Lanka, highlighting the island’s attractions and the warm hospitality of SriLankan Airlines. Richard Nuttall, Chief Executive Officer of SriLankan Airlines, expressed his delight with the new video, stating that it offers a unique way to share the island’s beauty with the world.
The video goes beyond simply conveying safety information; it transforms the flight cabin into various scenic ambiances, immersing viewers in the visual splendor of Sri Lanka. This innovative approach emphasizes that a journey aboard SriLankan Airlines to Sri Lanka is a captivating experience from the moment you step on board.
To ensure accuracy and universal understanding, the Civil Aviation Authority of Sri Lanka (CAASL) worked closely with SriLankan Airlines, providing valuable insights and guidance. The Inflight Entertainment (IFE) version of the video includes subtitles in Sinhala and Tamil, further enhancing the clarity and engagement of the safety guidelines being demonstrated.
SriLankan Airlines has long been a champion of promoting Sri Lanka as a destination, incorporating the island’s beauty into its audio-visual content and hosting international sporting events such as Raid Amazones, BikingMan, and the Barmy Army Fans’ World Cup. These initiatives showcase Sri Lanka as an ideal backdrop for adventure and sports tourism.
The new safety video is a testament to SriLankan Airlines’ commitment to providing a memorable travel experience, blending essential safety information with the captivating beauty of Sri Lanka, making every journey a unique and engaging one.