St. John Celebrates the Swinging Sixties with a Modern Twist

Since the resurgence of the 1960s aesthetic ignited by the popular television series, brands have been scrambling to capitalize on the trend. However, St. John has been embodying the mod look since its inception in 1962, making it a true pioneer in this style. Now, creative director Enrico Chiarparin is taking the brand’s affinity for the era to new heights, collaborating with stylist Karla Welch to create a modern-day interpretation of high society classics. Chiarparin’s vision is not merely a nostalgic recreation of the past but a forward-looking fusion of classic silhouettes with futuristic references. The result is a collection that exudes both timeless glamour and contemporary edge. One of the standout pieces is the Nuda top, a skin-tight masterpiece crafted from a blend of nylon and jersey. Its lustrous finish demands attention, and Chiarparin and Welch recommend pairing it with St. John’s “basketball jersey-like” gown for an avant-garde take on evening attire. Accessories play a vital role in completing the look, and Chiarparin has revived some of the brand’s archival treasures, including pavé earrings, zebra print bangles, and opulent crystal belts. For those seeking a more understated elegance, select evening blouses and gowns feature intricate embellishments at the neckline, creating a trompe l’oeil effect that adds a touch of understated luxury. Chiarparin and Welch’s collaboration has breathed new life into St. John’s iconic designs, resulting in a collection that seamlessly blends the allure of the past with the innovations of the future. As Chiarparin himself puts it, “I wanted to give that glamorous California look that is just cool— think Tom Ford and Julianne Moore. The idea with Karla was when we were styling to bring the pleasure of dressing. We’ve been doing a lot of polished and slick looks, but this time we explored layering pieces and accessories.” St. John’s latest collection is a testament to the enduring power of the 1960s aesthetic and the brand’s ability to reinterpret it with a fresh and modern perspective.

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