Employees of STAHLS’ are eagerly preparing for their hometown NFL Draft this year, held just 17 miles from their headquarters in St. Clair Shores, Michigan. As the draft unfolds, the team has the critical task of personalizing jerseys for each first-round draft pick within two minutes, from the moment of selection to when the player greets Commissioner Roger Goodell. This will be the 13th year that STAHLS’ has been involved in the draft, having handled the heat-pressing duties since 2012. The team has traveled to various cities for the draft over the years, including New York, Chicago, Philadelphia, Dallas, Nashville, Cleveland, Las Vegas, Kansas City, and now their home city of Detroit.
STAHLS’ personalizes two jerseys for each draft pick, with one being handed to the player on stage and the other used for their rookie playing card pack. To ensure readiness, the team creates nameplates for every potential first-round draftee in all 32 NFL teams’ fonts and colors. Additionally, they have eight jerseys per team on hand to accommodate any day-of trades.
The secret behind STAHLS’ efficiency is the Hotronix Fusion IQ heat press, which features a high-resolution touch screen controller and is widely used by custom apparel businesses. The company’s involvement in the NFL Draft is a testament to their expertise in apparel decoration technology, software, and equipment. With their long-standing partnership with Nike and the NFL, STAHLS’ continues to play an integral role in making the draft a memorable event for both players and fans.
