In a strategic move aimed at bolstering its commitment to delivering exceptional customer experiences and driving innovation, Star Alliance, the world’s leading airline alliance, has announced key leadership appointments. These appointments signal a renewed focus on enhancing services, advancing technology, and fostering long-term customer loyalty across its extensive network of member airlines.
Elevating the Customer Journey
Ambar Franco has been appointed as Vice President of Customer Experience. Her mission is to spearhead the development and implementation of initiatives that elevate the entire customer journey. This encompasses every touchpoint, from booking flights to navigating airports, connecting flights between member airlines, and nurturing lasting customer relationships beyond their travels. Franco brings a wealth of experience from the travel sector, having previously held senior customer experience roles at the prestigious Mandarin Oriental Hotel Group.
Driving Technological Advancement
Luc Lachoix takes on the critical role of Vice President of Digital & Technology. He will be responsible for managing Star Alliance’s IT infrastructure, operations, and security. Lachoix will also play a key role in supporting the digital needs of the alliance’s customer experience and loyalty programs. Lachoix’s deep background in the airline and travel technology industries, honed through leadership positions at industry giants Amadeus and Sabre, makes him ideally suited for this role.
Strategic Vision and Collaboration
Renato Ramos has been appointed as Vice President of Strategy. He will drive Star Alliance’s strategic projects, spearhead business planning, and foster cross-functional collaboration across the organization. Ramos brings seven years of experience with Star Alliance, previously serving as Director of Loyalty. His aviation expertise is further bolstered by his experience with leading airlines such as Avianca and LATAM.
Fostering a Culture of Growth
Gayatheri Silvakumer joins Star Alliance as Vice President of People and Culture. Her mandate is to lead the implementation of the alliance’s human resources strategy, with a focus on talent retention and organizational growth. Silvakumer’s extensive experience in senior HR roles across multiple industries, including positions at McCann Worldgroup, Bombardier, and Rolls-Royce, brings a wealth of expertise to this critical role.
These strategic appointments signal a commitment to enhancing the customer experience, driving technological innovation, and fostering a collaborative and growth-oriented culture at Star Alliance. The alliance’s dedication to these key areas promises to deliver a seamless and memorable travel experience for passengers across its global network.