The 2024 Indian Premier League (IPL) season has witnessed an unprecedented level of reach and engagement, thanks to Star Sports’ commitment to providing an immersive and compelling broadcast experience for fans. The latest data from BARC reveals that Disney Star has registered a cumulative reach of 44.8 crore viewers for the first 22 days (26 matches) of IPL 2024, garnering 18,800 crore minutes of total watch time. This represents an impressive 8% increase in cumulative reach compared to the last season, while match ratings (TVR) have grown by an equally impressive 15%.
Star Sports has pulled out all the stops to ensure that the overall broadcast experience has been surreal for viewers and fans, providing a 360-degree compelling proposition to revel under the ultimate experience of watching the IPL. In a ground-breaking initiative, Star Sports has introduced Sign language commentary for Deaf, Hard-of-Hearing, and Visually Impaired fans. With the objective of making the TATA IPL inclusive for all, differently abled fans can enjoy the thrill of the game with descriptive commentary and inclusive features.
Features like the ‘Star Cam’ provide focused feeds of team captains, ensuring fans never miss pivotal moments on the field. From monitoring tactics and player interactions to joining in on the celebratory moments, the ‘Hero Cam’ provides an immersive viewing experience that brings fans right into the heart of the action. Viewers watching the TATA IPL 2024 at home can feel the pulse of the crowd with the ‘Shor Meter’ excitement measurement feature. Fans can quantify the thrill of every high-octane match as the ‘Shor Meter’ measures audience engagement in the stadium through decibel levels in real-time.
Step into the future of sports broadcasting with Star Sports’ innovative Teleportation and Mixed Reality technology. The pre and post-shows ‘Cricket Live’ feature live talent from remote locations, seamlessly integrated into the studio environment using Hololens and Player 3D Replay. The future of sports broadcasting is now with Disney Star’s AI-driven enhancements for TATA IPL 2024.
The first-of-its-kind translation feature allows international commentators to speak regional Indian languages in their original voice, connecting with a wider audience and enhancing engagement. A recent demonstration featuring international cricketing stars and Stuart Broad speaking regional Indian languages showcased the seamless nature of this technology, effectively eliminating language barriers for viewers across diverse regions.
With the state-of-the-art 4K feed featuring Atmos sound, fans tuning in to Star Sports can witness every moment in stunning detail, with vibrant colors, smooth pictures, and enhanced clarity. With zero buffering and lifelike audio, the 4K feed delivers an unparalleled viewing experience that brings the excitement of the IPL to life like never before.
The IPL can now be consumed in the viewer’s preferred language with Star Sports multilingual coverage. With 9 language feeds for the IPL and with a line-up of renowned experts and commentators, Star Sports ensures that every fan can enjoy the game in their native language, enhancing the viewing experience for all.
Fans can experience the game like never before with Piero Analysis, an advanced technology that offers enhanced storytelling capabilities by delivering match clips remotely from the studio. Viewers can dive deep into the action with Player 3D Models and Hyperview technology, which will provide immersive visual experiences and predictive analyses throughout the tournament.
Witness the magic of the IPL in stunning detail with the Dolby Vision production. Fans can experience every moment with incredible clarity and vivid imagery, as Star Sports brings the action to life like never before. With Dolby Vision, every match becomes an immersive spectacle that transports viewers to the heart of the game.
Now viewers and fans can engage with the game on a whole new level with interactive features developed in collaboration with Glance and ESPNCricinfo. Play & Watch allows fans to participate in real-time games of skill while watching matches, adding a new dimension to the viewing experience. The collaboration also provides viewers with Real-time Highlights, Key Moments, and Comprehensive Statistics, providing insights and analysis at their fingertips.
