Growing up in a countryside home immersed in nature, animal rights advocacy, and plant-based cooking, Stella McCartney developed a deep reverence for the environment. Her fashion brand, launched in 2001, has consistently championed vegan alternatives to animal leathers and furs. Inspired by her parent’s shared wardrobes, the Summer 2024 collection emphasizes family, freedom, and fluidity, made with 95 percent responsible materials. The collection includes the debut of Kelsun, a seaweed-based yarn using regenerative kelp, mirroring the brand’s commitment to sustainability.
McCartney’s unwavering dedication to sustainability extends beyond her own label. She serves as the special advisor on sustainability to LVMH chairman and CEO Bernard Arnault and co-founded the SOS Fund, a USD200 million investment fund supporting sustainable visionaries. The brand collaborates with Keel Labs, Vegea, and Nona Source to showcase innovative materials. McCartney’s partnerships with Veuve Clicquot and the SÖKTAŞ cotton farm in Turkey demonstrate the brand’s commitment to regenerative agriculture and reducing its environmental impact.
Recognizing the urgency of the climate crisis, McCartney emphasizes the need to accelerate action. She attended COP26 and COP28 to encourage policymakers to implement tax breaks and benefits for sustainable practices. McCartney’s passion for collaboration and knowledge exchange enables her to drive innovation and advocate for a future where industries operate within eco-friendly paradigms. Through her unwavering dedication to sustainable fashion, Stella McCartney continues to inspire and challenge the industry to embrace a more responsible approach.
