Nestled just an hour south of Atlanta, Jackson, Georgia, has undergone a remarkable transformation thanks to the global phenomenon that is Netflix’s ‘Stranger Things.’ When the Duffer Brothers, the creative minds behind the show, chose Jackson as the backdrop for the fictional town of Hawkins, they ignited a cultural revival that breathed new life into the community.
Location manager Tony Holley carefully handpicked Jackson, elevating it beyond a mere filming site. It became an integral character within the series, woven into the fabric of the show’s narrative. What was once a sleepy town with vacant storefronts has become a lively destination, drawing ‘Stranger Things’ fans from every corner of the globe. Local businesses, both long-standing and new, are thriving, fueled by the influx of visitors eager to experience the magic of Hawkins firsthand.
The economic impact has been undeniably transformative. Tourism jobs have skyrocketed, with roles for tour guides, shop owners, and escape room managers becoming essential to the town’s growth. Restaurants, cafes, and boutiques have never been busier, bustling with excitement and a shared love for the show. Fans have not only brought a surge of economic activity but also provided a unique opportunity for residents to connect with visitors from around the world, exchanging stories and their shared passion for ‘Stranger Things.’
Jackson’s streets now feature four vibrant murals, each paying homage to the beloved series. Shops like Hawkins Headquarters and Jackson Escape Games offer fans immersive experiences and exclusive memorabilia, transporting them into the world of the show. What was once a quiet town has become a creative hub, where nearly every storefront pulsates with energy – from boutiques and ice cream parlors to cozy bars, all embracing the ‘Stranger Things’ spirit.
“The Duffer Brothers have changed this town in ways we couldn’t have imagined,” said Cameron Thompson, owner of Hawkins Headquarters. “’Stranger Things’ brought a renewed sense of pride to our community. The power of film and television has truly put Jackson on the map, and we couldn’t be more grateful.”
As a community, Jackson extends its gratitude to ‘Stranger Things’ and the Duffer Brothers for showcasing its charm to the world. No longer just a quiet stop on the map, Jackson has become a global destination, revitalized by the magic of film.
