Tommy Hilfiger, the American global lifestyle brand, has revealed its Fall 2024 campaign featuring the popular K-pop group Stray Kids. The campaign, photographed against the breathtaking backdrop of the New York City skyline, encapsulates the essence of both the brand and the group.
The members of Stray Kids shared their excitement about the collaboration, stating, “Tommy Hilfiger is an icon of American style. Every time we visit him, his timeless preppy style makes us feel like we’ve come home, and it makes us believe that nothing is impossible. We’re thrilled to showcase our rise to the top of the world in this iconic New York campaign for our fans.”
Tommy Hilfiger himself expressed his inspiration for the campaign, stating, “The New York City skyline is the ultimate stage for pop culture. With this fall campaign, our third collaboration with Stray Kids, we took them to even greater heights. Shooting them against the backdrop of the city that has inspired me since the beginning of the brand was the ideal way to highlight their unique style, which perfectly embodies the vibrant energy of New York.”
The campaign, captured by British photographer Alasdair McLellan, presents a vibrant fusion of Stray Kids’ energetic presence and the iconic cityscape of New York. The campaign promises to be a visual treat for fans of both Tommy Hilfiger and Stray Kids, offering a glimpse into the group’s dynamic style and the brand’s timeless appeal.
