A recent study conducted by Wilkinson Sword has revealed the intriguing link between facial hair and perceptions of attractiveness and personality. The study, which surveyed 2,000 adults who are attracted to men, found that stubble reigns supreme as the most desired facial hair style, with a whopping 55% considering it the sexiest option. This beats out the short beard (24%) and the hipster beard (8%).
Interestingly, the moustache, sported by celebrities like Brad Pitt, came in last place, only appealing to 3% of respondents. The goatee, a style popularized by Leonardo DiCaprio, garnered a slightly higher appeal at 7%, while the chin strap received 4% of the vote.
These findings align with a separate survey of 994 men, which revealed that a fresh shave or beard trim makes them feel sharp (55%) and more manly (34%). This underscores the importance of grooming and its impact on self-confidence.
Professor Tim Andrews, a scientist and expert in facial perception, highlights the critical role of first impressions. He explains that our brains instinctively judge a person’s appearance in under 10 seconds, leading to quick assumptions about their personality. This is where facial hair comes into play.
The study uncovered interesting connections between facial hair styles and personality perceptions. Stubble was most associated with being ‘outgoing,’ while short beards were linked to ‘intelligence.’ However, those sporting moustaches and goatees should proceed with caution as both styles scored highly for ‘arrogance.’
When it comes to grooming habits, men reported that the clean-shaven look is the most common, followed by stubble, short beard, moustache, and goatee. The long ‘hipster’ beard and chinstrap styles were the least popular. Interestingly, nearly a quarter of men (24%) admitted that their dating profile picture doesn’t reflect their current facial hair style.
The study also revealed that men are acutely aware of the power of a good shave or trim. Almost half (43%) reported always tidying up their facial hair before a date, and a fifth said they receive more compliments after a shave or beard trim.
Although men are aware of the impact of facial hair, they tend to play it safe when it comes to trying new styles. A quarter of men worry that a new look won’t suit them, and almost half (47%) would disregard suggestions to change their style. However, a significant 30% admitted that their online dating profiles don’t accurately represent their current facial hair situation.
Euan Condron of Wilkinson Sword summarizes the study’s findings, stating that while there are clear preferences for certain styles, it’s ultimately up to each individual to choose the look that best reflects their personality and grooming habits. Ultimately, the key takeaway is that men should focus on maintaining a sharp and well-groomed appearance, as first impressions play a crucial role in social interactions and personal perceptions.
