Subaru of America is celebrating a remarkable 27 consecutive months of sales growth, with October 2024 marking another significant milestone for the company. The automaker reported a 1.5% increase in vehicle sales compared to October 2023, reaching a total of 54,552 units sold. This positive trend extends beyond a single month, as Subaru also announced a robust year-to-date sales figure of 548,164, representing a 5.2% increase compared to the same period last year.
One of the key drivers of this continued success is the unwavering popularity of the Subaru Crosstrek. The compact SUV achieved its best-ever October sales with a remarkable 15.7% increase, selling 15,928 units. This surge in demand for the Crosstrek reflects the growing popularity of compact SUVs among consumers seeking a balance of style, practicality, and fuel efficiency.
Subaru’s other popular models, the Outback and Forester, also contributed significantly to the positive sales figures. The Outback, a long-standing favorite among Subaru enthusiasts, secured the second-highest selling position in October with 13,549 units sold. The Forester, known for its versatility and safety features, saw sales increase to 13,431 units as production continues to ramp up to meet growing demand.
Jeff Walters, President and Chief Operating Officer of Subaru of America, Inc., expressed his pride in the company’s achievements, stating, “October was a notable month for our retailers, partners, and the entire Subaru family. We achieved twenty-seven consecutive months of sales increases, helped thousands of shelter pets find homes through Subaru Loves Pets® events, responded to hurricane recovery needs, and celebrated significant race wins with the Subaru Motorsports USA team. These collective efforts are what inspire us to be More Than a Car Company®, pushing our commitment forward as a team.”
Troy Poston, Senior Vice President of Sales at Subaru of America, Inc., added, “Subaru retailers stepped up to meet the needs of customers as they always do, being More Than a Car Dealer to deliver vehicles with the quality, safety and reliability that builds lifelong relationships. With a strong vehicle lineup and the ability to find the right match for any driver’s needs, we’re looking forward to seeing this success continue into the holiday season.”
As Subaru continues its remarkable sales momentum, it reinforces its position as a leading automotive brand in the United States. The company’s commitment to producing high-quality, reliable vehicles coupled with its focus on social responsibility and community engagement has earned it a loyal customer base and a positive reputation within the industry. Looking ahead, Subaru is well-positioned to capitalize on the continued popularity of SUVs and its reputation for safety and reliability, ensuring its continued success in the years to come.
