As the sun shines brighter and the days grow warmer, families are eagerly preparing for their long-awaited summer vacations. Booking.com, the world’s leading online travel agency, has observed a significant increase in searches for family accommodations this summer, highlighting a strong trend in travel preferences. Compared to last year, family accommodation searches have surged by 8%, while global flight searches have witnessed a remarkable 21% growth. These statistics underscore the robust enthusiasm for travel this summer, with families eager to make the most of the sunny days ahead.
Families are prioritizing destinations that offer stunning beaches, delectable local cuisines, and immersive cultural experiences. A significant 62% of families cite quality time as their primary motivation for travel this season, followed closely by the need to unwind effectively (58%) and the urge to explore new territories (48%). This year’s popular travel destinations align seamlessly with these motivations, featuring locales renowned for picturesque coastlines, rich gastronomy, and deep cultural engagements. From the tranquil shores of Durres, Albania to the dynamic and diverse neighborhoods of Tokyo, Japan, these places present a rich tapestry of accommodations and vacation experiences that promise to enrich and delight every family member.
Booking.com boasts over 29 million total listings worldwide, spread across 220 countries and more than 175,000 destinations, offering families a wide range of options for their summer plans. This includes over 7.4 million listings in homes, apartments, and other unique stays, making Booking.com a leader in alternative accommodation options.
This summer is poised to redefine the notion of well-traveled children, with Booking.com revealing that 42% of European flight searches include at least one child. Children from Asia and North America are not far behind, contributing significantly to the global trend. Certain nations are proving to be pioneers in summer family travel, cultivating a generation of young globe-trotters who, from an early age, are not just experiencing the excitement of flying but are also immersing themselves in diverse cultures, landscapes, and culinary worlds.
With Booking.com, orchestrating the ideal summer family vacation is more straightforward than ever, enabling travelers to seamlessly arrange accommodations, flights, car rentals, and local activities all through one platform.
