The classic Sunday lunch is undergoing a transformation, as millions of Brits are now embracing alternative menu options. A recent survey of 2,000 adults revealed that 46% are more likely to choose something other than a roast when dining out on a Sunday. In fact, 27% believe the traditional roast dinner is ‘overrated.’
Popular alternatives to the traditional Sunday roast include burgers, pie and mash, and macaroni cheese. Steak and chips, battered fish and chips, and even chicken tikka masala are among the top choices. This shift highlights a growing desire for variety and choice when it comes to Sunday lunch.
While the traditional roast dinner may not be as ubiquitous as it once was, millions of Brits still enjoy it. However, the survey suggests that those who choose not to order a traditional Sunday lunch are seeking greater diversity, with 53% wanting a wider range of options in pubs and restaurants. Another 19% believe alternative options offer better health benefits.
Despite changing tastes, consumers still expect value for money when it comes to Sunday lunch. The study found that 42% of people are willing to spend between £11-£15 per person when dining out, with the average Sunday lunch costing £14.63.
The research also revealed a growing interest in alternative payment methods, with 76% of respondents never having used methods other than cash or direct card payment for a Sunday lunch transaction. This suggests a potential for wider adoption of open banking and other payment options in the hospitality sector.
The evolution of the Sunday lunch reflects a broader shift in consumer preferences, with a growing emphasis on diversity, choice, and value. While the traditional roast dinner may not be as dominant as it once was, it continues to hold a special place in British culture, with many still enjoying this classic meal.
