The power of Taylor Swift’s fandom is not just limited to chart-topping albums and sold-out concerts. It’s also being harnessed for political activism, as evidenced by the passionate group known as “Swifties for Kamala.” This dedicated group of fans is leveraging their organized energy and deep community to help elect Kamala Harris as president in 2024.
While the group emphasizes it’s not formally associated with Swift, their impact is undeniable. They have raised nearly $150,000 in campaign contributions and hosted prominent figures like Carole King and Senators Elizabeth Warren and Ed Markey at their first fundraising event.
Vogue recently spoke with Emerald Medrano, co-founder and chairman of Swifties for Kamala, and Carly Long, the group’s communications director, to understand the political motivation behind their efforts.
Medrano, a first-time campaign volunteer, explained that her fear of a second Trump presidency drove her to act. She wants to ensure that she did everything she could to help Harris win, emphasizing the importance of kindness and inclusivity in American society. Long, a seasoned voter, felt a sense of hope when Harris became the presumptive nominee, describing her as a strong, intelligent, and passionate candidate who fights for the rights of minorities.
Both Medrano and Long highlighted the unique strengths of the Taylor Swift fandom that lend themselves to political organizing. Medrano emphasized the welcoming and accessible nature of the Swiftie community, making it a safe space for newcomers to politics. She noted that many members are participating in political activities for the first time, including registering to vote, canvassing, and engaging in political discussions. This influx of fresh voices and perspectives is vital for the election, according to Medrano.
Long echoed this sentiment, highlighting the strong and deeply rooted community built by Swifties both online and offline. This community, she believes, has a history of mobilizing for causes they care about, whether it’s supporting Taylor Swift or raising awareness for social issues. This inherent willingness to organize and advocate is a valuable asset for the Harris/Walz campaign.
The interview also delved into the key issues motivating Swifties for Kamala. Medrano expressed concern about affordability and financial stability for everyday Americans, highlighting Harris’s economic policies that aim to support the middle class. She also emphasized the importance of LGBTQ+ rights and the need for a president who will protect and promote them. Long echoed the importance of protecting the rights of all Americans, particularly women, people of color, and the LGBTQ+ community. She expressed her deep concern about Trump’s policies and rhetoric, which she believes pose a threat to these groups.
Swifties for Kamala represents a powerful example of how entertainment fandoms can translate their passion and organized structure into political action. Their dedication, combined with their ability to attract new voters, is a force to be reckoned with in the 2024 election. The group’s energy and commitment to electing Harris demonstrate the growing influence of younger generations in American politics, especially those inspired by celebrities and the causes they champion.
