Switzerland Tourism, the national marketing organization for Switzerland, has teamed up with the Laver Cup to launch an exciting new campaign highlighting the beauty of Switzerland during autumn. The campaign, featuring tennis legend Roger Federer, will put a spotlight on the country’s unique charm during this colorful season.
The campaign aims to immerse audiences in the breathtaking landscapes that define Switzerland in autumn, showcasing an enchanting blend of culture, tradition, and natural splendor. From alpine views to vibrant forests, the campaign aims to showcase the magic of the season and discover Switzerland’s rich heritage and awe-inspiring scenery.
As part of the promotion, Switzerland Tourism is offering an incredible opportunity for fans to experience autumn in Switzerland firsthand. A lucky winner will be chosen to enjoy a relaxing autumn holiday in 2025. The prize, valued at CHF 5,000, includes luxurious first-class panoramic train travel, with stopovers in some of Switzerland’s most renowned destinations—Lugano, Lucerne, and St. Moritz. The journey promises breathtaking views and a deep dive into the cultural and natural wonders of each region. In addition to the scenic train travel, the prize also includes return flights in economy class, making it a comprehensive and unforgettable experience.
Fans across Europe are invited to participate in the sweepstake by entering the competition on the official Switzerland Tourism website. Running from September 10 to October 10, 2024, the competition gives participants the chance to win by answering a set of questions correctly. It’s a simple yet thrilling way for European residents to get involved and potentially secure a dream holiday in one of the world’s most scenic countries. The lucky winner will be selected randomly from the pool of participants who answer the questions correctly.
Fans attending the Laver Cup will have the opportunity to win a serene autumn holiday in Switzerland. Visitors to the practice court can also explore Roger Federer’s personal favorite autumn destinations across Switzerland, as part of his role as Switzerland Tourism ambassador. Additionally, the Fan Zone offers a relaxing retreat where fans can unwind in iconic red deckchairs, taking in the lively atmosphere of the event while embracing a touch of Swiss charm.
The Laver Cup unfolds over the course of three thrilling days, offering a unique team-based format that sets it apart from traditional tennis tournaments. Played on a striking black court, this high-energy event brings a new level of excitement to the sport, as it showcases the skills and intensity of the world’s top tennis players in a dynamic team setting. In this year’s edition, six of the finest players from Europe will face off against six elite competitors from the rest of the world. The battle promises to be intense, as each side competes not only for individual glory but also for the pride of their region. The format creates an exciting rivalry, making every match crucial to the final outcome of the tournament.
Adding to the drama, tennis legends Bjorn Borg and John McEnroe will captain Team Europe and Team World, respectively, for their final time this year. Both icons, known for their historic rivalry on the court, bring their competitive spirit and vast experience to their roles as team leaders, making this year’s Laver Cup even more special as they guide their squads through this exhilarating contest.
