Taboola Select offers advertisers access to a meticulously curated inventory, representing just 15% of Taboola’s most premium publishers in the U.S. This exclusive offering ensures that brands can tap into highly visible placements surrounded solely by trusted editorial content, guaranteeing a brand-safe environment for their campaigns.
Advertisers can choose from a range of standalone placements on esteemed publisher sites, including homepages, mid-article sections, and a new feature called Featured Placements. These prominent positions provide maximum visibility and engagement, enabling brands to effectively reach their target audience.
Taboola Select leverages Taboola’s advanced AI and CPC buying options, including the innovative Maximize Conversions bidding technology. This technology has consistently demonstrated its ability to reduce CPAs by an average of 15%, optimizing campaign performance and delivering tangible results for advertisers.
“Taboola is thrilled to empower advertisers with access to the world’s leading publishers through Taboola Select,” said Adam Singolda, CEO at Taboola. “Reliable and effective performance advertising is more crucial than ever, helping brands remain resilient and drive growth amidst industry challenges. Taboola Select is a unique offering that combines premium publisher relationships with prominent ad placements, providing advertisers with an exceptional opportunity to reach consumers at scale in a brand-safe environment.”
Taboola’s long-standing partnerships with top digital properties, such as Yahoo, CNBC, BBC, NBC News, Business Insider, The Independent, and El Mundo, underscore the company’s commitment to providing advertisers with access to the most trusted publishers in the industry. With nearly 600 million daily active users engaging with Taboola-powered recommendations, advertisers can confidently reach their desired audience through Taboola Select.
Taboola has also established itself as a leader in e-commerce recommendations, generating over 1 million monthly transactions. Key customers include Walmart, Macy’s, Skechers, and eBay, who leverage Taboola’s expertise to drive conversions and enhance the customer experience.
