Iceland supermarket has expanded its £1 range, adding 50 new items, including ready meals and frozen pizzas, bringing the total number of products costing £1 or less in-store and online to 750. Customers are praising the retailer for helping those who are struggling to afford basic necessities such as food. According to Richard Walker, executive chairman of Iceland Foods, the company is committed to providing affordable options for its customers during this difficult financial time.