The influence of women in the fashion industry began in the 19th century, when department stores became a hub for fashion inspiration. In the 20th century, three women, Hortense Odlum, Dorothy Shaver, and Geraldine Stutz, played pivotal roles in shaping the fashion landscape through their leadership of iconic department stores in New York City. These women were responsible for promoting American fashion designers, launching the careers of emerging talent, and disseminating fashion trends to a wider audience.