Boxing legend and marijuana entrepreneur Mike Tyson partnered with Royal Queen Seeds (RQS) to take over the iconic One Times Square billboard in New York City in celebration of 4/20. The 20-story advertisement marked New York’s progress towards legalizing and regulating home cannabis cultivation for adults. RQS President Shai Ramsahai emphasized the importance of home cultivation and RQS’s support for New Yorkers throughout their journey. The event followed the Benzinga Cannabis Capital Conference in Florida, where Tyson competed with Ric Flair in a cannabis consumption challenge.
Results for: 4/20
The head of a B.C. cannabis growers group criticized Vancouver’s decision to discourage rather than sanction a marijuana celebration on 4-20. Tara Kirkpatrick, the president of the BC Craft Farmers Co-Op, argued that the city could have generated millions in tourism revenue by hosting an authorized event.