Alibaba Invests in South Korea’s Ably Fashion App, Targets Online Apparel Market

Alibaba, parent company of the South China Morning Post, has made a strategic investment in Ably, South Korea’s largest online fashion app. The investment of US$200 million will be used to build a logistics center and assist small and medium-sized businesses in exporting their products overseas. Ably, with a user base of 8.05 million monthly active users, is particularly strong in the women’s apparel market, aligning with AliExpress’s strategy to establish a dedicated women’s fashion channel.

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