Face-to-Face Meetings: Still a Key Driver of Business Success in the Digital Age

A new study by Accor reveals that face-to-face meetings remain crucial for driving business success, with professionals worldwide anticipating significant revenue increases from prioritizing in-person interactions. The study underscores the value of human connection in building relationships, closing deals, and achieving greater business outcomes compared to virtual alternatives. While digital tools offer convenience, face-to-face meetings foster trust, strengthen connections, and ultimately lead to better commercial results.

SLS Barcelona: Accor’s Luxury Brand Debuts in Spain

Accor’s luxury brand, Ennismore, is bringing its SLS Hotels & Residences to Barcelona this winter, marking the brand’s European debut. The 471-room hotel will offer stunning Mediterranean views, multiple swimming pools, and a variety of dining options, including a rooftop pool club. SLS Barcelona will also feature a fitness center and a spa, catering to the well-being of its guests.

Accor Appoints Experienced Leaders to Drive Growth in Premium, Midscale, and Economy Brands

Accor, a leading global hospitality group, has appointed two seasoned executives to spearhead its Premium, Midscale, and Economy (PM&E) brands. Benoit Racle, with extensive experience in brand leadership and global operations, will lead the Premium brands, while Jean-Yves Minet, bringing expertise from the beauty industry, will focus on the Midscale & Economy brands. These strategic appointments underscore Accor’s commitment to strengthening its brand presence and driving growth across its diverse portfolio.

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