Accor Appoints Experienced Leaders to Drive Growth in Premium, Midscale, and Economy Brands

Accor, a leading global hospitality group, has appointed two seasoned executives to spearhead its Premium, Midscale, and Economy (PM&E) brands. Benoit Racle, with extensive experience in brand leadership and global operations, will lead the Premium brands, while Jean-Yves Minet, bringing expertise from the beauty industry, will focus on the Midscale & Economy brands. These strategic appointments underscore Accor’s commitment to strengthening its brand presence and driving growth across its diverse portfolio.

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