Chinese travelers, particularly millennials and Gen Z, are embracing a new approach to vacationing, combining physical activity with their explorations. This trend, fueled by a growing focus on wellness and government investment in sports, is transforming travel destinations across China.
EF Adventures, a new adventure tour operator, has launched with a diverse range of biking, hiking, and multi-adventure tours across Europe, Asia, Central and South America, and the Pacific Islands. The company aims to meet the growing demand for high-quality adventure tourism that offers cultural immersion and a focus on active travel.
Backroads, a leading active travel company, introduces a new line of Unplugged Bike Tours, designed for cyclists who prefer traditional bikes without electric assistance. These tours offer a unique opportunity to connect with fellow enthusiasts and explore scenic routes under their own power, featuring high-quality support and custom bikes.
