Adobe has unveiled groundbreaking generative AI innovations at MAX London, expanding creativity for all. The new Photoshop (beta) introduces advanced Generative Fill with Reference Image and Generate Image, shortening the distance between the blank page and stunning results. The Firefly Image 3 Foundation Model advances state of the art for AI image generation, bringing new levels of creative expression and control. Adobe Express mobile apps now bring the magic of Firefly generative AI to mobile, empowering millions to create standout content on-the-go.