European regulators have launched an investigation into a clandestine advertising agreement between Google and Meta, allegedly circumventing Google’s own advertising policies for minors. The investigation focuses on a campaign promoting Instagram to teenagers on YouTube, raising serious concerns about data privacy and targeted advertising.
The global commercial printing market is booming, projected to reach US$ 552.28 billion by 2034, fueled by the growth of e-commerce, customized packaging, and innovative advertising strategies. East Asia and North America are leading the charge, with significant contributions from key players like Cenveo and R.R. Donnelley.
Following a year-long boycott, major brands like IBM, Disney, Comcast, and Warner Bros. Discovery have resumed advertising on X, prompting Elon Musk’s public expression of gratitude. This reversal comes despite previous concerns over brand safety and declining ad spending, and amidst Meta’s plans to introduce ads on Threads.
Meta Platforms is set to introduce ads on its social media app Threads in early 2024, aiming to tap into the lucrative advertising market. This move comes as Twitter, now known as X, struggles to retain advertisers following Elon Musk’s acquisition. While Meta doesn’t expect Threads to be a major revenue driver in the near future, its entry into the advertising space could attract marketers disillusioned with the changes at X.
Meta Platforms (META) exceeded earnings expectations in the third quarter, driven by robust ad revenue growth and the increasing adoption of AI technologies. However, the company’s plans for substantial AI investments, particularly in Reality Labs, sparked mixed reactions from analysts, with some expressing concerns about the long-term return on investment.
Snap Inc. (SNAP) shares jumped on Wednesday after the company reported positive third-quarter earnings, exceeding expectations on adjusted EBITDA. Analysts weighed in on the results, highlighting factors like strong direct response (DR) advertising growth, the impact of a new simplified app, and continued challenges in the brand advertising segment. Find out what key analysts are saying about Snap’s performance and outlook.
Snap Inc. exceeded analysts’ expectations in its third-quarter earnings report, driven by a surge in daily active users, promising early results from new ad formats, and the successful launch of ‘Simple Snapchat.’ The company also highlighted its commitment to augmented reality and its strategic focus on the advertising business.
Horizon Media, a leading media agency, is partnering with TripleLift to offer net-zero carbon emissions for all its media buys. This groundbreaking collaboration leverages Scope3’s Green Media Products (GMPs) and carbon compensation initiatives, marking a significant step towards sustainable advertising practices.
Horizon Media and TripleLift have announced a groundbreaking partnership that will offer net-zero carbon emissions for all Horizon Media media buys through TripleLift’s inventory. This collaboration marks a significant step towards a more sustainable future for the advertising industry.
WiSA Technologies, known for its immersive wireless sound technology, is taking a leap into the holographic market with the launch of DVHolo. This innovative product, developed in partnership with HYPERVSN, delivers a 3D holographic experience that promises to revolutionize advertising, signage, and live events.
