X, formerly known as Twitter, has made waves in the cannabis industry by becoming the first major social media platform to allow cannabis advertising. This policy shift opens doors for brands to connect with millions of users and encourages open discussions about cannabis. X’s approach, focused on fostering a safe space for information sharing, is shaping the future of digital marketing for cannabis businesses.
The House Judiciary Committee, led by Rep. Jim Jordan, has achieved a significant victory in its ongoing investigation into alleged anti-conservative bias in the advertising industry. Following scrutiny, Japanese advertising giant Dentsu has abandoned plans to create a new coalition of global marketers, which the committee suspected could mirror the actions of the now-defunct Global Alliance for Responsible Media (GARM). The committee previously accused GARM of engaging in anti-competitive practices and boycotting conservative news outlets, leading to its eventual disbandment.
Visa has teamed up with Analytic Partners to leverage AI-driven data analytics and enhance advertising returns for merchants and brands. This strategic partnership combines Visa’s consumer spending insights with Analytic Partners’ platform, offering real-time marketing optimization and addressing data fragmentation challenges. The collaboration aims to empower businesses with actionable insights for improved decision-making and growth.
With the 2024 US presidential election heating up, media stocks are expected to benefit from increased advertising spending. Spotify, particularly, could see a surge in subscribers and advertising revenue if it can secure interviews with both President Trump and Vice President Harris on its popular podcast, “The Joe Rogan Experience.” This article explores the potential impact of these interviews on Spotify’s growth and the overall media landscape.
NBCUniversal, a subsidiary of Comcast, is undergoing a significant restructuring of its advertising executive team. This move sees the departure of several key figures, including Dan Lovinger, who played a crucial role in the company’s advertising success during the Paris Olympics. The changes are being implemented to adapt to evolving industry dynamics and focus on emerging business areas.
Omnicom Group (OMC), a leading advertising and marketing conglomerate, is set to announce its third-quarter earnings on Tuesday, October 15th. Analysts anticipate strong performance with an EPS of $2.02, but investors will be closely watching for guidance on the upcoming quarter. This article delves into Omnicom’s recent performance, analyst expectations, and key financial metrics, providing valuable insights for investors.
JP Morgan analyst Cory A. Carpenter has increased his estimates for Roku, Inc. (ROKU) ahead of its third-quarter earnings report, citing positive trends in the streaming sector. The analyst anticipates robust platform performance driven by stable macroeconomic conditions, strong political advertising, and contributions from the Olympics. He also expects Roku to reaffirm its outlook for accelerated platform revenue growth in the fourth quarter and 2025, positioning the company to benefit from the ongoing shift toward streaming.
Roku shares surged on Thursday after Macquarie analyst Tim Nollen raised the price target on the stock, citing the Roku Channel’s growing share of television time and the company’s strategic moves to monetize its vast user base. Nollen highlights the potential of Roku’s new self-service Ads Manager tool to attract smaller advertisers and drive revenue growth.
Amazon Prime Video is joining the ranks of streaming giants like Netflix and Disney+ by expanding its advertising efforts in 2025. This move, driven by the success of ad-supported tiers at competitors, seeks to monetize Prime Video’s vast audience and generate significant revenue. Amazon’s digital advertising business is already booming, with its revenues increasing by 20% in the second quarter of 2024. The company plans to leverage interactive and shoppable ads to engage viewers and generate revenue beyond traditional commercials.
Fox Corporation is expected to benefit from its strong focus on sports and politics, with the upcoming Super Bowl and 2024 presidential election serving as key catalysts for growth. Bank of America analyst Jessica Reif Ehrlich maintains a ‘Buy’ rating on Fox stock and has raised the price target, citing strong advertising and viewership trends driven by these events.
