The Africa Youth in Tourism Summit (AYTIS) 2025, held in Nairobi from June 10-13, will showcase Kenya’s diverse tourism offerings beyond safaris, promoting innovation and collaboration. The summit will gather 400 African tourism entrepreneurs and leaders to shape the future of African tourism, highlighting Kenya’s modern infrastructure and vibrant culture.
Zambia’s decision to waive visa requirements for 53 more countries starting January 1, 2025, is a major boost for Southern African tourism. This follows a successful 2022 initiative and positions Zambia as a leader in progressive tourism policies. While South Africa is also implementing measures to attract tourists, Namibia’s recent stricter visa rules offer a contrasting approach.
Morocco’s tourism sector thrived in 2024, with nearly 16 million visitors by November, a 20% increase. Marrakech leads as a top destination. The sector contributes 7% to Morocco’s GDP, generating €9.2 billion in revenue. Growth is projected to continue with major events like the 2025 Africa Cup of Nations.
Kenya’s tourism sector achieved remarkable success in 2023, generating $7.5 billion in revenue and contributing significantly to the country’s GDP. The nation is now focusing on expanding its reach in key African markets, particularly Nigeria, with a goal of attracting 50,000 Nigerian tourists. This shift highlights Kenya’s commitment to sustainable travel, recognizing the growing demand for eco-friendly experiences.
Zimbabwe’s tourism industry recently hosted a successful roadshow in Mumbai, aiming to attract Indian travelers. The event showcased the country’s stunning natural beauty, rich cultural heritage, and welcoming hospitality, featuring presentations by key stakeholders and networking opportunities for Indian travel professionals. The roadshow aimed to strengthen ties between the two countries’ tourism sectors, encouraging mutual growth and cooperation.
