Salesforce Embraces AI Agents with ‘Agentforce’ to Stay Ahead in Generative AI Era

Salesforce CEO Marc Benioff announced a major shift towards autonomous AI agents called Agentforce, aiming to automate customer service tasks and stay competitive in the rapidly evolving generative AI landscape. This move comes after pressure from industry players like Andreessen Horowitz, who questioned Salesforce’s ability to adapt to the AI revolution. Benioff emphasizes a ‘beginner’s mind’ approach and highlights Salesforce’s existing AI investments and strategic acquisitions as key to navigating this transformation.

Scroll to Top