A new report by Amadeus reveals that Generative Artificial Intelligence (AI) is the top priority for travel industry leaders heading into 2025. While AI holds immense potential for revolutionizing travel experiences, challenges like data security, talent shortages, and proving ROI need to be addressed for its successful adoption. The report also highlights the Asia Pacific region’s strong leadership in embracing AI for travel innovation.
The global travel technology market is poised for significant growth, projected to reach $21 billion by 2032, driven by factors like increased adoption of voice search, contactless payments, and AI integration. This report analyzes the market’s key drivers, regional insights, and leading players shaping the future of travel.
The travel industry is on the cusp of a technological revolution, fueled by the advancements of mixed reality (MR) and artificial intelligence (AI). These emerging technologies promise to transform how travel companies promote their services, enhance customer experiences, and promote sustainable travel practices.
