Hawaiian Airlines has been crowned the champion of airline branding in the United States, according to a new study by Distinctive BAT. The airline’s unique and memorable brand elements, including its iconic logo and the Pualani symbol, have resonated with travelers, resulting in strong brand recognition and low misattribution. This success underscores the importance of consistent and distinctive branding in a competitive industry.
Discover Airlines, formerly known as Eurowings Discover, has unveiled its new brand identity and has been recognized with two prestigious German Brand Awards for its exceptional brand strategy. The airline’s rebranding efforts, crafted in collaboration with Scholz & Friends, have been highly lauded at the annual event, which celebrates outstanding brand management achievements in Germany. The awards underscore the airline’s success in establishing Discover Airlines as a strong, likeable leisure brand in the competitive aviation market.
