Pernod Ricard’s latest bid to secure an alcohol sales license in New Delhi has been rejected due to investigations into potential violations of the city’s liquor policy. This setback adds to Pernod’s challenges in India, where it faces antitrust cases and a tax dispute. The French drinks giant is contesting the accusations and maintains its eligibility for a license. New Delhi, a key market for premium brands, is crucial for Pernod’s operations.