Alix Earle’s TikTok video featuring Bydee Swimwear’s Prague Top sparked a frenzy, leading to a quick sellout and restock. Founded by Dessy Hairis, Bydee has grown from humble beginnings into a celebrated swimwear brand known for its cheeky cuts and bold prints. Expanding to the US and offering a wider size range, Bydee continues to thrive with a growing retail presence and a loyal customer base.
Churchill Downs Racetrack announces a partnership with The Unwell Network, founded by the #1 female podcaster in the world, Alex Cooper. This collaboration brings a fresh and engaging activation to the 150th running of the Kentucky Derby, enhancing the race day experience for fans and pop culture enthusiasts. Fans can expect exclusive giveaways, intimate discussions, and a Q&A session with Cooper and her mega-viral friend Alix, offering a one-of-a-kind glimpse into the Derby’s fashion, food, and behind-the-scenes preparations. Additional brand activations in the Infield include an Old Forester bar with DJ entertainment, White Claw art installation, Q Mixers cocktail club, and more.
Influencer Alix Earle and NFL player Braxton Berrios have been the subject of breakup rumors after the absence of the wide receiver at the Coachella festival. However, Earle has set the record straight with a video featuring her beau, quashing any speculation of a split. Their relationship began amidst Berrios’ highly publicized breakup from model Sophia Culpo, and they have remained steadfast since, having made their red carpet debut at the Boys & Girls Club of Harlem Gala. In a recent interview, Berrios hinted at future marriage plans. Earle, known for her viral TikTok videos, has expanded her influence beyond social media, becoming a fashion icon and podcast host. Her rise to stardom is attributed to her authenticity and connection with her audience. With over six million followers, her impact extends far beyond the digital realm.
