The Azimuth Festival, held in the captivating desert landscape of AlUla, Saudi Arabia, promises a vibrant celebration of music, art, and cultural experiences. This three-day festival, scheduled for September 19-21, 2024, will feature an exciting lineup of local, regional, and international artists, culminating in a spectacular fusion of music and culture under the stars.
Saudia, the national airline of Saudi Arabia, has partnered with AlUla Club Company to offer exclusive travel benefits to the company’s staff and partners. The collaboration includes discounted fares, integration of AlUla FM into Saudia’s in-flight entertainment, and sponsorship of the annual AlUla Skies Festival. This partnership strengthens Saudia’s commitment to promoting Al-Ula’s heritage and tourism.
As summer approaches, travelers are considering their holiday options. While 92% of UAE travelers plan a summer vacation, 51% have yet to book their trips. This delay presents opportunities and challenges for tourists, travelers, and tourism businesses. Skyscanner provides valuable tips for securing the best summer flight deals, identifying the week of August 12 as the cheapest time to fly from the UAE. Understanding travel patterns is crucial for tourism businesses to tailor promotions and prepare for increased demand. Saudi Arabia’s AlUla offers unique experiences and special promotions. With Eid Al Adha approaching, visa-free destinations can attract travelers. Sweden’s Icehotel presents an ice and snow spectacle. Skyscanner’s savings generator tool highlights price drops for popular destinations like Istanbul, Cairo, and Paris. By addressing indecision and providing value, tourism businesses can attract more visitors.
The Royal Commission for AlUla (RCU) and Saudia, Saudi Arabia’s national airline, have forged a collaboration to showcase AlUla FM’s digital content on Saudia’s inflight entertainment system, Beyond. This partnership, signed by Abdulrahman Altrairi of RCU and Khaled Tash of Saudia, aims to elevate awareness and appreciation of AlUla’s rich cultural heritage among travelers and those passionate about Saudi Arabia’s history.
Saudia Holidays has joined forces with AlUla, a historical city in northwest Saudi Arabia, to enhance the visitor experience through bespoke travel packages tailored to various preferences. This partnership involves six weekly flights from Jeddah and Riyadh to AlUla, operated by Saudia, ensuring seamless accessibility. Saudia’s Chief Commercial Officer, Arved von zur Muehlen, emphasizes the commitment to providing a seamless travel experience, while Melanie de Souza, Executive Director, Destination Marketing at Royal Commission for AlUla (RCU), highlights the transformative nature of each visit. The collaboration includes co-branded marketing campaigns, special offers, training programs, and a dedicated landing page featuring themed travel packages designed to promote educational, cultural, and economic growth.
