The American Film Convention (AFC) Aims to Fill the Gap Left by Departing AFM

With the American Film Market (AFM) moving to Las Vegas, a group of independent filmmakers are aiming to launch a new film market and entertainment industry convention in Los Angeles this October.

The American Film Convention (AFC) will take place October 15-17, 2024 at Magic Box in Downtown Los Angeles. The event will incorporate a market, auction, conference, product and service showcase, workshop, talks and addresses, pitch fest, networking event, and filmed and live entertainment.

Organizers hope to fill the gap left by the departing AFM and expect to draw about 5,000 delegates in its first year. Indie filmmaker Jon Fitzgerald, who co-founded the Slamdance Festival and was Festival Director of AFI and Santa Barbara, will serve as Director of Workshops and Conferences.

The event’s website launches tomorrow and it already has a presence across major social media platforms. Organizers said funding is in place and comes from industry sources, individuals, and producers. It’s unclear if the event has buy-in from any major film companies so far.

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