Prada’s ongoing involvement in the America’s Cup sailing competition has not only brought the Italian fashion house to the forefront of the sport, but has also inspired its iconic Linea Rossa collection, a blend of high-performance technical wear and sophisticated style.
Results for: America's Cup
Prada’s deep involvement in the America’s Cup sailing competition, with their Luna Rossa team, has not only fueled their competitive spirit but also influenced their fashion designs. The brand’s Linea Rossa line, born from the team’s needs, blends high-performance technical wear with Prada’s aesthetic, impacting both menswear and womenswear collections.
Prada’s dedication to winning the America’s Cup has yielded a surprising fashion success story: Linea Rossa. The performance sportswear line, originally designed for the sailing team, has become a mainstay in Prada’s collections and a testament to the brand’s unconventional spirit.