Amilla Maldives, located in the UNESCO Biosphere Reserve of Baa Atoll, has partnered with local NGO Atoll Marine Centre (AMC) to offer guests the opportunity to learn about and participate in marine conservation efforts. The partnership aims to research and protect turtles and their habitats. Amilla Maldives is a member of The Conscious Travel Foundation and an EarthCheck silver-certified island resort, demonstrating its commitment to sustainability.
The Maldives Marketing and Public Relations Corporation (MMPRC) recently hosted Indian influencer Niki Mehra on a familiarization trip to showcase the archipelago’s luxurious offerings. During her stay at Amilla Maldives, Mehra experienced the destination’s romantic and idyllic ambiance, highlighting it on her social media platforms to her vast audience.
The trip aimed to promote the Maldives as a premier honeymoon destination for Indian travelers. India remains a key market for the Maldives, with strong growth potential in the luxury travel segment. MMPRC’s ongoing marketing initiatives include joint campaigns, familiarization trips, and event participation to attract even more Indian tourists.
