Choice Hotels International concluded its 68th Annual Convention in Las Vegas, Nevada, presenting a roadmap for owners and operators to capitalize on the surge in travel demand. The company announced the relaunch of Park Inn by Radisson, reaffirmed its SOAR program, and celebrated top-performing hotels with its prestigious awards.
Choice Hotels International concluded its 68th Annual Convention with a strategic roadmap designed to capitalize on market opportunities. The convention highlighted the relaunch of Park Inn by Radisson and the reintroduction of the SOAR program, showcasing Choice’s commitment to fostering growth and diversity. The event honored top-performing franchisees, recognizing their exceptional achievements in guest service and operational excellence.
Choice Hotels International’s annual convention in Las Vegas was a resounding success, with over 6,600 attendees and 1,100 exhibitors gathering to discuss the latest trends and strategies in the lodging industry. The event showcased Choice’s strong position in the market and its commitment to supporting its franchisees through a comprehensive program of educational sessions, brand presentations, and a trade show. Choice emphasized its investments in technology, brand creation and renewal, and franchisee retention, highlighting its transformation into a stronger entity with an enhanced system benefiting all stakeholders.
