Peterborough Musicfest, Canada’s longest-running free music festival, has a significant economic impact on the Peterborough region. Visitor spending during the festival exceeds $1.76 million, with the combined spending of out-of-town attendees and event organizers totaling over $2.34 million. The festival supports $1.2 million in wages and salaries and generates a diverse range of economic activity, with accommodations and restaurants being the leading expenditure categories.