Apple Watch SE to Embrace Plastic for Affordability

Apple is reportedly planning to release a new Apple Watch SE with a plastic casing, marking a departure from its traditional metallic designs. This move is driven by cost reduction, aiming for a $200 price point and targeting a younger audience, particularly in light of school phone bans. While plastic has been associated with a cheaper image, Apple’s focus on affordability and the smartwatch’s rich ecosystem could make the plastic Apple Watch SE a success.

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