The Arabian Travel Market (ATM) has announced a strategic partnership with the International Congress and Convention Association (ICCA) for its 2025 edition, focusing on the growth of the business events sector. This collaboration aims to position the Middle East as a hub for large-scale congresses, driven by a projected surge in business travel spending to $1.5 trillion in 2024.
RX, the organizer of Arabian Travel Market (ATM), has appointed Hassan Merchant as the new Marketing Manager. Merchant, a seasoned marketing professional with experience in events and travel, will lead the development and execution of ATM’s marketing strategy, aiming to attract high-value visitors and expand the event’s global influence.
The Arabian Travel Market (ATM) 2025, set to take place in Dubai from April 28 to May 1, will focus on the crucial role of connectivity in shaping the future of the tourism industry. The event will explore how seamless connections between industries, borders, and communities are revolutionizing travel and contributing to the sector’s booming growth. ATM 2025 promises to be a dynamic platform for networking, knowledge sharing, and business development, featuring insights from leading travel and tourism professionals.
Tourism Seychelles and Emirates airline have reaffirmed their commitment to enhancing tourism cooperation through a renewed memorandum of understanding (MoU). The MoU was signed at the Arabian Travel Market (ATM) in Dubai, underscoring Emirates’ crucial role as a key partner for Seychelles.
Sabah’s appeal as a holiday destination has surged among Middle Eastern travelers, as evident at the recent Arabian Travel Market (ATM) in Dubai. Led by CEO Julinus Jeffery Jimit, the Sabah Tourism Board (STB) delegation engaged in discussions with industry leaders, including Holidays by FlyDubai and Saudia Holidays, to promote Sabah as a premier vacation destination in Malaysia. The strategy aims to attract diverse audiences through leveraging social media influencers to showcase authentic experiences in Sabah. This increased interest follows Qatar Airways’ comparison of Sabah to the Maldives, highlighting its affordability. STB collaborated with Qatar Airways on a month-long awareness campaign and a joint marketing partnership with Discover Qatar. Sabah’s diverse appeal targets various traveler demographics, including families, honeymooners, nature enthusiasts, wildlife lovers, diving enthusiasts, and students seeking educational experiences. These strategic marketing initiatives and collaborations aim to boost Sabah’s tourism industry, increasing tourist arrivals and contributing to economic growth.
The Madhya Pradesh Tourism Board (MPTB) made a significant impression at the recent Arabian Travel Market (ATM) Dubai 2024. The event provided a platform for MPTB to showcase the state’s diverse tourist attractions, particularly to the Middle Eastern market. The MPTB booth featured iconic destinations such as the Kanha and Bandhavgarh tiger reserves, the historic Khajuraho temples, and lesser-known gems like the Pachmarhi waterfalls and Bhimbetka rock shelters.
During the Arabian Travel Market exhibition in Dubai, the Saudi Tourism Authority and ‘egylière’ signed a memorandum of understanding (MoU) to explore opportunities to promote Saudi tourism destinations. This partnership aims to showcase ‘egylière’s’ luxury services, enhance the promotion of Saudi tourist destinations, and bring forth exclusive luxury experiences. ‘Egylière’ will utilize its platforms to promote Saudi destinations, introduce its offerings to tourism companies, and seek new opportunities for collaboration. This partnership aligns with the Saudi Tourism Authority’s strategy to empower private sector partners in promoting the Kingdom’s diverse tourism offerings.
At the Arabian Travel Market exhibition in Dubai, the Saudi Tourism Authority and Jetex signed a memorandum of understanding to boost cooperation and increase visitor numbers to luxury destinations in Saudi Arabia. The collaboration will leverage Jetex’s Elite program database and develop effective marketing strategies to promote these destinations and Jetex’s airline products among tourism companies and business partners.
The Saudi Tourism Authority (STA) participated in the Arabian Travel Market (ATM) 2024 with a delegation of over 72 partners, showcasing summer destinations and forging partnerships to boost tourism. The agency signed over 40 agreements, including collaborations with Flyadeal, Noon, and China i2i Group, and strategic alliances with Saudia and Riyadh Air. STA’s CEO and Board Member, Fahd Hamidaddin, emphasized the importance of regional collaboration and pledged to position the GCC as a global tourism hub.
AROYA Cruises, a newly launched Arabian cruise line, has entered into a Memorandum of Understanding (MOU) with MBC STUDIOS, a top-tier global media production entity, to collaborate on future cinematic and television production endeavors. This partnership marks AROYA Cruises’ debut at the Arabian Travel Market (ATM) event in Dubai, emphasizing the cultural offerings of the Middle East and the cruise line’s commitment to delivering genuine Arabian experiences.
