At the recent Arabian Travel Market (ATM) 2024 in Dubai, Malaysia’s tourism industry unveiled its strategic plan to attract the burgeoning Middle Eastern travel market. The Malaysian delegation, led by the Malaysia Tourism Promotion Board (MTPB), highlighted the country’s unique blend of multicultural heritage, stunning natural landscapes, and world-class hospitality. Catering to the cultural preferences of Middle Eastern travelers, Malaysia showcased its strengths in halal tourism, including halal-certified restaurants and hotels, private villas with halal kitchens, and easily accessible mosques. To enhance accessibility, the MTPB announced new partnerships and promotional offers with Middle Eastern airlines and travel agencies, offering special packages and discounts tailored to the family market. The calendar of events and festivals, such as the Malaysia Water Festival and Langkawi International Maritime and Aerospace Exhibition (LIMA), were promoted as must-see attractions. Malaysia also emphasized its focus on luxury and eco-tourism, catering to the high-end market and providing sustainable travel options. To keep pace with the digital age, Malaysia introduced VR experiences and training programs to enhance the skills of tourism professionals in luxury hospitality and cultural competence.
Results for: Arabian Travel Market (ATM)
Oman Air has been recognized for its outstanding on-time performance (OTP) in 2023, earning the Cirium award for Best OTP in the Middle East and Africa. This prestigious award, presented at the Arabian Travel Market (ATM) in Dubai, cements Oman Air’s position as a leader in punctuality within the region.
The Dubai Department of Economy and Tourism (DET) will host the Arabian Travel Market (ATM) 2024, showcasing Dubai’s innovative and diverse tourism offerings. Under the theme ‘Empowering Innovation – Transforming Travel Through Entrepreneurship’, DET will present Dubai’s embrace of innovation, entrepreneurship, and sustainability, aligning with the Dubai Economic Agenda D33. The Dubai stand will serve as a central hub for collaborations among government entities, tourism industry players, and destination management companies, highlighting the unity and strength of Dubai’s tourism ecosystem.
CzechTourism, partnering with the Czech Embassy in the UAE, will showcase the Czech Republic’s diverse tourism offerings at the 31st Arabian Travel Market (ATM) from May 6th to 9th, 2024. With eight participating partners, the delegation aims to attract travelers from the Middle East, targeting families, experiential seekers, MICE attendees, and leisure enthusiasts.
Emirates is set to make a grand appearance at the upcoming Arabian Travel Market (ATM), showcasing its commitment to the travel and tourism industry. Visitors can expect spacious meeting areas, networking opportunities, and immersive experiences at the Emirates stand.
The Emirate of Sharjah will showcase its commitment to tourism development and innovation at the upcoming Arabian Travel Market (ATM) 2024, to be held from May 6 to 9 at the Dubai World Trade Centre. Led by the Sharjah Commerce and Tourism Development Authority (SCTDA), the emirate will present its latest offerings in tourism, entertainment, cultural, and adventure sectors, as well as ongoing projects and future strategies aimed at enhancing its status as a top global destination. Sharjah’s participation highlights the SCTDA’s commitment to promoting Sharjah’s key projects and engaging in knowledge exchange and partnerships within the global tourism community.