Malaysia Targets Middle Eastern Travel Market at ATM Dubai 2024

At the recent Arabian Travel Market (ATM) 2024 in Dubai, Malaysia’s tourism industry unveiled its strategic plan to attract the burgeoning Middle Eastern travel market. The Malaysian delegation, led by the Malaysia Tourism Promotion Board (MTPB), highlighted the country’s unique blend of multicultural heritage, stunning natural landscapes, and world-class hospitality. Catering to the cultural preferences of Middle Eastern travelers, Malaysia showcased its strengths in halal tourism, including halal-certified restaurants and hotels, private villas with halal kitchens, and easily accessible mosques. To enhance accessibility, the MTPB announced new partnerships and promotional offers with Middle Eastern airlines and travel agencies, offering special packages and discounts tailored to the family market. The calendar of events and festivals, such as the Malaysia Water Festival and Langkawi International Maritime and Aerospace Exhibition (LIMA), were promoted as must-see attractions. Malaysia also emphasized its focus on luxury and eco-tourism, catering to the high-end market and providing sustainable travel options. To keep pace with the digital age, Malaysia introduced VR experiences and training programs to enhance the skills of tourism professionals in luxury hospitality and cultural competence.

Dubai Illuminates ATM 2024 with Innovation and Destination Offerings

The Dubai Department of Economy and Tourism (DET) will host the Arabian Travel Market (ATM) 2024, showcasing Dubai’s innovative and diverse tourism offerings. Under the theme ‘Empowering Innovation – Transforming Travel Through Entrepreneurship’, DET will present Dubai’s embrace of innovation, entrepreneurship, and sustainability, aligning with the Dubai Economic Agenda D33. The Dubai stand will serve as a central hub for collaborations among government entities, tourism industry players, and destination management companies, highlighting the unity and strength of Dubai’s tourism ecosystem.

Sharjah Returns to Arabian Travel Market (ATM) 2024 to Showcase Tourism Innovation and Partnerships

The Emirate of Sharjah will showcase its commitment to tourism development and innovation at the upcoming Arabian Travel Market (ATM) 2024, to be held from May 6 to 9 at the Dubai World Trade Centre. Led by the Sharjah Commerce and Tourism Development Authority (SCTDA), the emirate will present its latest offerings in tourism, entertainment, cultural, and adventure sectors, as well as ongoing projects and future strategies aimed at enhancing its status as a top global destination. Sharjah’s participation highlights the SCTDA’s commitment to promoting Sharjah’s key projects and engaging in knowledge exchange and partnerships within the global tourism community.

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