A new study reveals that outdoor adventure activities are on the rise, with water sports leading the way. The study, conducted by Arival, found that 59% of travelers engaged in outdoor activities in 2023, a significant increase from previous years. The trend is particularly strong among younger travelers, with 80% of participants under the age of 55.
Arival and TourReview have announced the finalists for the second annual North American Arival TourReview Spotlight Awards, recognizing outstanding customer satisfaction in the tours and activities sector. The finalists were chosen based on data-driven analysis of customer feedback across various platforms. Winners will be announced in October at the Arival 360 event in San Diego.
Arival’s comprehensive report, titled ‘The State of Experiences in Australia & New Zealand,’ reveals that online platforms have emerged as the primary method for booking tours, activities, and attractions in these regions. Operators’ websites and online travel agencies (OTAs) are playing a crucial role in driving distribution, marketing, and business growth. As international tourism recovers, the travel experiences sector is poised for strong growth, and businesses that have embraced digital technology and connectivity are well-positioned to capture the benefits.
