HP Unveils New Branding Strategy and AI-Powered PCs

HP is overhauling its branding to simplify customer selection. The new structure has two main lines: consumer (Omni) and commercial (Elite). Both lines will feature AI-powered features to enhance productivity and efficiency. AI Helix branding will represent AI experiences across all devices and software. The inaugural products, the OmniBook X AI PC and EliteBook Ultra AI PC, are equipped with Snapdragon X Elite processors and dedicated NPUs for exceptional performance.

Qualcomm’s Snapdragon X Plus: A More Affordable Cousin to the X Elite

Qualcomm’s Snapdragon X Plus is a new ARM-powered chip that offers a more affordable option than the X Elite. Based on the same Oryon CPU as the X Elite, the X Plus has 10 cores (compared to the Elite’s 12) and a lower clock speed of 3.4GHz (compared to the Elite’s 3.8GHz). Despite these differences, the X Plus still manages to outperform Apple’s M3 chip in a multi-threaded CPU benchmark. It is also considerably more power efficient than traditional x86 chips, using approximately 54% less power at peak performance than the Intel Core Ultra 7155H.

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