Kellogg’s, a beloved cereal brand, is facing backlash from consumers demanding the removal of artificial dyes from its popular cereals, such as Froot Loops and Apple Jacks. Despite a 2018 pledge to eliminate “harmful additives,” the company has yet to fully comply, prompting health activists and parents to organize protests and petitions. The controversy centers on the potential health risks associated with these dyes, which are banned in other countries. This article delves into the concerns, the company’s response, and the scientific evidence surrounding artificial food dyes.