Ascott Limited, a subsidiary of CapitaLand Investment, has partnered with Jin Jiang Hotels (China Region) to expand their apartment hotel brands, Quest and TULIP LODJ, across China through a franchise model. The joint venture aims to capitalize on the growing demand for upscale and upper midscale apartment hotels in the country, starting with three operational properties in Wuhan and Shenzhen.
Ascott, a leading lodging provider, is rapidly expanding its presence in Southeast Asia, with new signings in Indonesia and Malaysia marking significant growth. The company’s flexible model, strong local relationships, and ‘glocal’ strategy are driving its dominance in the region, attracting both international and domestic travelers.
S Hotels & Resorts, a subsidiary of Singha Estate, has announced a strategic partnership with Ascott, a lodging business unit of CapitaLand Investment. This alliance marks the first collaboration between the two leading Asian hospitality brands and signifies a strategic move for both companies to strengthen their presence in the UK. The partnership aims to diversify S Hotels & Resorts’ portfolio and drive revenue growth, while Ascott seeks to expand its footprint in Europe.
