Africa’s Travel Indaba (ATI) 2024 exceeded expectations, showcasing KwaZulu-Natal’s recovery with a significant economic impact. The event generated direct spending of over R226 million, contributing to GDP by over R500 million. As a platform for collaboration and innovation, ATI enabled partnerships between coastal provinces to enhance cruise tourism. Furthermore, the Basic Quality Verification (BQV) programme recognized 150 properties in small communities, providing a foundation for tourism growth and inclusivity.