Lionel Messi’s arrival in Major League Soccer (MLS) has sparked a surge in attendance and sponsorship revenue, pushing the league to new heights. The league witnessed a 5% increase in attendance, exceeding 11.45 million, and a 13% rise in sponsorship revenue. MLS officials attribute this success to Messi’s star power, a vibrant fan culture, and strategic marketing initiatives.
Despite unveiling ambitious plans for its parks and cruises, Disney is facing the challenge of rising costs, impacting visitor affordability. While the company emphasizes accessibility, recent price hikes and declining attendance suggest a shift in consumer behavior. Disney is investing heavily in new experiences to maintain visitor interest but faces a balancing act between attracting guests and maintaining profitability.
