Tech Leads at Housekeeping Convention: AR, AI, and Metaverse in Focus

At the 6th National Housekeeping Convention and 9th PHA Anniversary in Bangalore, technology took center stage. This year’s theme, ‘Technology-enabled Housekeeping,’ explored the transformative impact of Augmented Reality (AR), Virtual Reality (VR), Artificial Intelligence (AI), Machine Learning (ML), the Metaverse, and digital processes in housekeeping management and operations. Notable speakers included PHA founding President and Chairperson Ms. Jayashree Nagaraj, Group CEO of Kamalya Group and Clarks Exotica Convention Resort & Spa Mr. Balaji M, Corporate Executive Housekeeper and Director of Rooms at The Leela Hotel Conventions Residences Ms. Smita Rathod, and founder and CEO of i2i Softwares Mr. Venkatesh Subramani. During the ‘Immaculate Innovations’ session, industry experts showcased pioneering initiatives and best practices, and research papers on AI-driven housekeeping were presented, paving the way for future advancements.

Snapchat Unveils New AR and ML Tools for Brands and Advertisers

At the 2024 IAB NewFronts event, Snapchat announced a series of new augmented reality (AR) and machine learning (ML) tools designed to help brands and advertisers reach users on the social network with interactive experiences. These tools include reduced time to create AR try-on assets, branded AR ads with generative AI, AR Extensions for integration into ad formats, and a sports channel featuring unconventional sports and user-generated content. Snapchat’s revenue growth and increased demand for its advertising platform demonstrate the company’s focus on investing in its ad business.

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