A new study by Budget Direct Travel Insurance reveals the top domestic destinations in Australia, highlighting Melbourne’s popularity, Darwin’s challenges, and the rising interest in regional travel. The research also explores spending habits, travel frequency, and the broader impact on the global tourism industry.
Australian tourism businesses are facing significant challenges as they strive to regain their global market position, with marketing expenses skyrocketing due to increased competition and external factors. Despite the ongoing impact of the pandemic on international travel, tourism operators are allocating up to twice their previous budgets to attract foreign visitors. Industry experts highlight the need for government support to bolster the sector and ensure Australia remains competitive in the global travel scene.
