A new generation of children, often called ‘Sephora Kids’, are becoming increasingly obsessed with skincare at young ages, driven by social media platforms like TikTok and the influence of beauty influencers. This trend has sparked concerns about the impact of early exposure to adult skincare products and the potential for damaging their delicate skin. Experts warn of the dangers of premature skincare routines and emphasize the importance of age-appropriate products and education.